Google-specific website enhancements
A Google webmaster account serves as a dashboard for website developers to find, implement and track all Google-related enhancement to a website. It is a free account and must be set up before you can verify your website, attach a sitemap or generate and add Google Analytics, all described here.
The Google site verification snippet is a piece of code used to connect your site to your Google Webmaster Account. It also serves as a red flag to Google that your site is up and running, that the owner is likely a savvy owner, and that the website is at least at a minimum compliant with its search methodology.
Though the addition of Google Analytics code to your site does not itself attract additional visitors, it is a key tool in the tracking of those visitors. By including it, you can see in real time the effects of any traffic cultivation efforts you apply to your site.« Back