Bing-specific website enhancements

Set up Bing! Webmaster Account

A Bing! webmaster account serves as a dashboard for website developers to find, implement and track all Bing!-related enhancement to a website. It is a free account and must be set up before you can verify your website, attach a sitemap or generate and add Bing! Analytics, all described here.

Generate and add Bing! verification code to your site

The Bing! site verification snippet is a piece of code used to connect your site to your Bing! Webmaster Account. It also serves as a red flag to Bing! that your site is up and running, that the owner is likely a savvy owner, and that the website is at least at a minimum compliant with its search methodology.

Generate, modify and attach an xml sitemap*

Unlike a user sitemap, a list links for all the pages in your site, an xml sitemap is for the specific use of major search engines. It is a roadmap to let a search engine know which pages are important -- and how important they are relative to your home page -- and which are not. By passing over pages like your Privacy Policy, or any others that you choose, your search results only include undiluted content-rich pages.

*Note that it is typical to have already performed the above steps for Google, so if you've already generated and attached an xml sitemap to your Google Webmaster Account, you need only attach that same sitemap your Bing! Webmaster Account in a similar fashion.